About Us

M10 COLLECTIVES

Established in 2003, M10 Collective has built a reputable practice with a large network of partnerships and contacts to the benefit of their diverse client base.

Emma

Emma Bain

Partner

Emma originally cut her teeth in shopping centre marketing with the AMP Shopping Centre Group, and as part of the Village Roadshow Theme Parks team, and has gone on to establish a solid reputation, over 15 years, on the back of her strategic approach to brand marketing and PR.

Throughout her career, Emma has worked across a wide spectrum of industries including: construction, hospitality, retail, tourism, QSR, franchising, FMCGs and more, and for the past 8 years has directed the MarComms and PR intent for the Zarraffa’s Coffee Group nationally.

Emma is a superior communicator, with frontline experience in crisis communications, who has forged a name for creating opportunities and alignments through comprehensive marketing and communications strategy.

Kazza

Karen Smith

Partner

Karen has over 20 years’ experience in PR & Marketing and in marketing small to medium sized businesses.

Her experience includes theme park marketing, tourism, retail and services marketing, restaurant marketing, event management, film promotion and publicity, and product launches.

With a wide variety of media, corporate and industry contacts, Karen delights in creating and implementing marketing and PR campaigns that get results and, combined with her experience with companies such as Sony Pictures, Village Roadshow Theme Parks, Fox Studios, The Myer Centre, Reading Cinemas, Intercontinental Hotels and Event Cinemas, has earned a reputation for creating opportunities and alignments that work for the client.

Peta-Jayne Habner

Marketing & PR Contractor

PJ comes to M10 with over 20 years’ experience in PR, Communications and Marketing. Her vast career includes music festivals, tourism, media, event management, sponsorship, marketing and promotions, publicity, and internal and external communications for organisations in both the private and government sectors.

PJ’s looks after the publicity for Country Music Star Adam Brand and has held the Marketing, Communications, Publicity and PR role with Broadbeach Alliance which included the Blues on Broadbeach and Broadbeach Country Music Festivals. She has also held key marketing roles at Jupiters Hotel & Casino, 1029 Hot Tomato, dmg Radio, Event Cinemas and  Birch Carroll & Coyle.

PJ has has a love for writing and corporate communications which often sees her churning out a number of Funding Submissions and QLD Tourism Award Submissions for our clients.

Amy Stalinescu

Marketing & PR Manager

Amy returns home to M10 with over 8 years’ experience as an accomplished PR, Communications and Marketing professional for some of Australia’s leading hospitality, tourism, franchising and entertainment companies.

With a passion for publicity, promotions, creative communications, brand marketing and strategy, Amy’s experience has spanned a number of industries in pivotal roles for companies including Zarraffa’s Coffee, Dreamworld, The Star Gold Coast and Retail Food Group’s umbrella of brands – Gloria Jean’s Coffees, Donut King, Brumby’s Bakery, Michel’s Patisserie, Crust Gourmet Pizza, Pizza Capers, Di Bella Coffee, Cafe2U and The Coffee Guy.

Amy is known for being collaborative, result-driven and enthusiastic in all that she does, and has built strong relationships with key industry and media contacts to forge valuable opportunities and deliver successful campaigns that cut through for clients.

Top