POSTED BY M10 Collective | Sep, 03, 2017 |

In a flurry of fun, M10 picked up a short lead PR contract for this year’s Gold Coast Show.

In its 111 year the regional institution was highlighted across key drive markets through strategic media partnerships and PR leverage to position the Show as front of mind with locals.

With only a ten day contract period, a huge volume of stories were placed with key local media across print, broadcast and digital, including the hosting of Channel Nine’s Steve Jacobs from The Today Show for a series of live crosses.

Chooks, showbags, Dagwood dogs and more all took centre stage, putting the Show’s best foot forward over the local long weekend.

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