This summer, M10 managed the exciting collaboration between two long term clients – Zarraffa’s Coffee and Sony Pictures – as Zarraffa’s launched their new summer drink, the Salted Caramel Popcorn Fusion, and Sony Pictures released the highly anticipated film, Jumanji: The Next Level.
M10 worked alongside the marketing and promotions teams for both brands to curate a promotion to help drive Zarraffa’s Salted Caramel Popcorn Fusion drink sales, drive new Z Card® memberships, and generate awareness and ticket sales for one of the summer’s hottest films.
M10 facilitated a range of instore, promotional and media opportunities across print, digital and broadcast channels.
The blockbuster promotion runs until February 2020 where, with any purchase of the new Salted Caramel Popcorn Fusion, Zarraffa’s Z Card® holders simply swipe their card to win one of three summer movie parties for themselves and 30 of their closest friends to enjoy a private screening of Jumanji: The Next Level.
Membership to the rewards program is open to anyone. Simply drop into any Zarraffa’s Coffee store and with a one-off $7.50 joining fee, members can start taking advantage of all the benefits straight away.
Jumanji: The Next Level has been smashing box offices worldwide, putting smiles on audiences since Boxing Day.
The new Salted Caramel Popcorn Fusion has already proven to be a huge hit this summer with the mouth-watering combination of Zarraffa’s signature espresso, salted caramel fudge and popcorn, finished with a crown of cream, caramel drizzle and popcorn pieces.
Zarraffa’s Coffee CEO, Marnie Sheldon, said the Salted Caramel Popcorn Fusion is great for those that love their caramel fusion with a dash of salt.
“Whether you like it sweet or salty, the Salted Caramel Popcorn Fusion delivers the best of both worlds,” believes Marnie.
“Our Caramel Fusions are one of our best sellers and the added crunch and salty taste that the popcorn delivers, is sure to win fans over.”
The Salted Caramel Popcorn Fusion is available now for a limited time only on the Zarraffa’s menu and can be modified to suit your needs.
The Salted Caramel Popcorn Fusion can be enjoyed with or without coffee for those customers wishing to indulge in the heavenly taste of the salted caramel popcorn but without the caffeine.
Zarraffa’s Coffee is open in over 90 locations across Queensland, New South Wales and Western Australia.