About Us


Established in 2003, M10 Collective has built a reputable practice with a large network of partnerships and contacts to the benefit of their diverse client base.


Emma Bain


Emma originally cut her teeth in shopping centre marketing with the AMP Shopping Centre Group, and as part of the Village Roadshow Theme Parks team, and has gone on to establish a solid reputation, over 15 years, on the back of her strategic approach to brand marketing and PR.

Throughout her career, Emma has worked across a wide spectrum of industries including: construction, hospitality, retail, tourism, QSR, franchising, FMCGs and more, and for the past 8 years has directed the MarComms and PR intent for the Zarraffa’s Coffee Group nationally.

Emma is a superior communicator, with frontline experience in crisis communications, who has forged a name for creating opportunities and alignments through comprehensive marketing and communications strategy.

Amy Stalinescu

Marketing & PR Manager

Amy returns home to M10 with over 8 years’ experience as an accomplished PR, Communications and Marketing professional for some of Australia’s leading hospitality, tourism, franchising and entertainment companies.

With a passion for publicity, promotions, creative communications, brand marketing and strategy, Amy’s experience has spanned a number of industries in pivotal roles for companies including Zarraffa’s Coffee, Dreamworld, The Star Gold Coast and Retail Food Group’s umbrella of brands – Gloria Jean’s Coffees, Donut King, Brumby’s Bakery, Michel’s Patisserie, Crust Gourmet Pizza, Pizza Capers, Di Bella Coffee, Cafe2U and The Coffee Guy.

Amy is known for being collaborative, result-driven and enthusiastic in all that she does, and has built strong relationships with key industry and media contacts to forge valuable opportunities and deliver successful campaigns that cut through for clients.