Earlier last month, and in response to the impacts on the Arts and due to COVID-19, the brilliant creative team at HOTA, Home of the Arts, created and launched a new artist fund for the Gold Coast – Rage Against the V(irus).
In recognition of the challenging time creative industries have been facing due to the coronavirus outbreak, and to establish a funding source in these uncertain times, HOTA delivered a relevant and impactful initiative.
As PR agency of record for HOTA, M10 is collaborating on the publicity for the Fund, that offers local artists up to $1,000 cash for projects that take one week to develop and deliver with an online outcome.
The initiative is designed to turn downtime into a spark for innovation, using digital technology as the medium, which may include a podcast, audio file, Facebook live event, video content, streaming, Instagram or other digital platforms.
The opportunity is currently open until Friday 15 May to Gold Coast-based artists, collectives and organisations, or artists who have a strong connection to the Gold Coast, with successful applicants notified within 7 days of applying.
HOTA CEO Criena Gehrke said: “Artists are the lifeblood of HOTA, without artists there is no home of the arts. And now, more than ever, we want them to know that they’re important to us and we’re here to support them.”
Within two weeks since launching, the artist fund attracted more than 100 applications with recipients announced each week over the period.
Applications received span a wide spectrum including, comedy, dance workshops, animations, experimental music, song writing hacks, fine art and conversation, as well as e-zines, photography and podcasts, to name a few.
M10 continue to work closely with HOTA on rolling out PR campaigns for recipient announcements and project updates as the outcomes from the grant start being revealed across HOTA’s channels over the coming weeks.
For more information on HOTA’s Rage Against the V(irus) Artist Fund, visit: https://hota.com.au/hota-artist-fund-rage-against-the-virus/